That, time and again, is the question that advertisers ask. How do we know what consumers want? What makes them tick? Why is this brand better received than its competitors? Before the Internet came along, advertisers relied on interviews and surveys to understand their target market.

But now that everything seems to be just a click away, it appears almost magical that advertisements suited to our personal tastes and needs just pop-up on our screens. These ads appear specifically tailored, as if the advertisers knew us personally.

It’s not magic, obviously, or some form of psychic manipulation.


Technically speaking, is nothing nefarious. It’s a tracking cookie that keeps tabs on the websites you visit and how long you stayed. Your online activities are broadcasted back to their host sites by the tracking cookie, through which advertisers may now identify your interests and offer the product advertisements that will probably pique your interest.

This in itself is not harmful, but the very fact that retrieves your personal information and broadcasts it to others makes it susceptible to abuse. First off, you have not given anyone license to track your online activities, much less give this sensitive information to people you don’t know. Second, hackers may use a method called cross-site scripting to manipulate information you give otherwise trustworthy sites (and this data is recorded by, thereby gaining access to your account and your sensitive information.

Despite the relatively benign nature of, its potential for abuse means that you should still take steps to guard against it. Dealing with this requires two steps: the removal of the cookie and blocking it from all your browsers.

Removing any trace of from your computer can be done in two ways. You may opt to clear your browser cache and history; take note that you should choose the option to remove temporary files and clear all cookies. Better yet, make it a habit to clear your browser cache regularly. For more reliable cleansing (including all cookies that you might not be able to trace yourself), use spyware removal tools. is not usually categorized as spyware, but since it worms itself into your browser and keeps track of your activities, it should be recognizable and identifiable by spyware removal tools and easily eradicated.

Automatic removal:

Download Remover Remover

Warning! If the automatic remover is blocked by the spyware, then boot into Windows Safe Mode and try again. Learn how to boot into Safe Mode here.

Spyware removal tools are more thorough and should be able to find programs that may have taken hold in your computer. Just make sure that the spyware removal tool you choose has the means to identify cookies.

To prevent from coming back, begin by blocking it from your browser. Internet Explorer users can go to Internet Options>Privacy and click “Sites”. Add the “” website to list of managed sites and click “Block”. For Mozilla users, go to Tools>Options>Privacy then click the “Exceptions” button. Add the “” website then click “Block”.

For double protection, add spyware detection programs that will immediately identify and block cookies from the site. Keep the program up to date and set it to scan your computer regularly to find any wayward cookies and other threats. may be little more than a nuisance for most, but it could be the gateway to bigger problems such as Trojans, loss of privacy and identity theft. Vigilance through awareness and spyware removal programs should help protect your information from falling into unknown hands.

Once you have removed from your computer using either the automatic or manual method, make sure to block it and other malicious software using a HOSTS file. Please note that with the automatic method, your computer should be protected from future spyware threats since you now have a spyware blocker program installed. We recommend downloading the HOSTS file from here, which contains a complete, up-to-date list of malicious websites especially if you used the manual method.

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